Setting the foundations for success


Lab45 isn’t your typical programme, it’s a new initiative from QUBIS.



About Lab45

Lab45 is a solid support framework from QUBIS for researchers,offering an experienced route to commercialisation success.

This is more than understanding, it’s about about moving from idea to actionable market strategy.

With a targeted programme of mission driven stages, every crucial step is considered. Delivered by a team with deep understanding of the process and the challenges, Lab45 provides wrap around activity for early stage commercialisation projects.

Lab45 missions

  • Mission 01

    Launchpad for commercialisation strategy

    Workshops that introduce research teams to the fundamentals of commercialising their idea. Covers strategic frameworks such as Lean Start-Up and the importance of customer discovery.

    Key Outcome:

    A clear understanding of how to approach commercialisation and develop an informed strategic plan.

  • Mission 02

    Igniting customer discovery strategy tools

    A practical introduction to tools like the Business Model Canvas, Value Proposition Canvas, and QUBIS case studies. Helps teams shape hypotheses and begin to articulate their commercial offer.

    Key Outcome:

    Teams produce their own Business Model Canvas and Value Proposition, ready to move into customer testing.

  • Mission 03

    Orbiting for testing customer discovery

    Support in testing assumptions using the right tools for market discovery. This includes guided workshops and tailored coaching to explore and validate market demand.

    Key Outcome:

    A working testing plan and confidence in how to assess the commercial potential of the idea.

  • Mission 04

    Deploying Subject Matter Experts (SME's)

    One-to-one sessions with commercial experts who understand the team’s technical or scientific field. These advisors help refine market fit, strategy and next steps.

    Key Outcome:

    Clarity and confidence in the team’s go-to-market strategy and business model.

  • Mission 05

    Readiness for lift-off


    Support in preparing for the next phase; whether that’s spinout, licensing, or further accelerator/investment activity. This includes mapping resources and identifying the best route forward.

    Key Outcome:

    Teams are equipped with the tools, knowledge, and confidence to move into acceleration with clear next steps.

Start thinking real world with Lab45.

Guided by experts, you will learn how to differentiate your product, uncover opportunities and see if the market is ready for your idea.